To celebrate 60 years of making trucks in Brazil, the engineers at Ford decided to create something for the people who drive them. Specifically, they invented a cap that senses when a driver is about to fall asleep, and uses light, sound and vibration to wake them back up. RELATED: The Complete History of the Ford Bronco The hat, called the SafeCap, was produced in collaboration with the Sao Paolo-based creative firm GTB. Together, the two companies studied the differences in how drivers normally move their heads (checking a blind spot or glancing down at the speedometer, for instance) and the motions commonly associated with dozing off—an action that can often be fatal. SafeCap, equipped with a gyroscope and an accelerometer, can distinguish between the two types of movement. And when it senses its wearer is falling asleep at the wheel, the hat starts vibrating, making noise, and flashing lights from the brim until it detects the driver is awake.
While it was created as a concept piece for truckers, who can drive up to 11 hours in a single shift, Ford is hopeful that it can improve the hat and make it available to drivers in other countries. “We are working to scale this product,” Oswaldo Ramos, Ford’s head of sales, marketing and service in Brazil, in an interview with Fast Company. “And would appreciate any insights or suggestions from partners around the world regarding how to make the SafeCap more effective and efficient.” And if it means one less sleepy driver on the road, the effort will be worth it.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
To celebrate 60 years of making trucks in Brazil, the engineers at Ford decided to create something for the people who drive them. Specifically, they invented a cap that senses when a driver is about to fall asleep, and uses light, sound and vibration to wake them back up.
RELATED: The Complete History of the Ford Bronco
The hat, called the SafeCap, was produced in collaboration with the Sao Paolo-based creative firm GTB. Together, the two companies studied the differences in how drivers normally move their heads (checking a blind spot or glancing down at the speedometer, for instance) and the motions commonly associated with dozing off—an action that can often be fatal. SafeCap, equipped with a gyroscope and an accelerometer, can distinguish between the two types of movement. And when it senses its wearer is falling asleep at the wheel, the hat starts vibrating, making noise, and flashing lights from the brim until it detects the driver is awake.
While it was created as a concept piece for truckers, who can drive up to 11 hours in a single shift, Ford is hopeful that it can improve the hat and make it available to drivers in other countries.
“We are working to scale this product,” Oswaldo Ramos, Ford’s head of sales, marketing and service in Brazil, in an interview with Fast Company. “And would appreciate any insights or suggestions from partners around the world regarding how to make the SafeCap more effective and efficient.”
And if it means one less sleepy driver on the road, the effort will be worth it.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City