With the Coronavirus outbreak putting people in the United States and around the world in a near-unprecedented situation, the NBA has launched a new campaign to help support people and fans. The league has launched the “NBA Together” campaign that was created as a “global community and social engagement campaign” that aims to support, engage, educate and inspire youth, families, and fans in response to the coronavirus pandemic.
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The program has been put in place using the league’s large social and digital reach around the world, enlisting over 15 NBA and WNBA players—and more to come—to create public service announcement videos to share important health and wellness information about ways to reduce the spread of the coronavirus.
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The @nba Family is introducing #NBATogether, a global community and social engagement campaign that aims to support, engage, educate and inspire youth, families and fans in response to the COVID-19 pandemic. Learn More: https://t.co/K56KPsDyOZ pic.twitter.com/tDfz6mtUwU
— Ben Simmons (@BenSimmons25) March 21, 2020
The “NBA Together” campaign is being centered on four main parts: Know the Facts, Acts of Caring, Expand Your Community and NBA Together Live (see more details below) to help “keep people and communities socially connected through digital tools and virtual events as everyone copes with the impact of the pandemic.”
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The NBA is also planning to contribute and raise “more than $50 million to support people impacted by the coronavirus and community and healthcare organizations providing vital services around the world, which includes the more than $30 million financial commitment already made by NBA and WNBA teams and players to date.”
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Introducing #NBATogether, a global community and social engagement campaign that aims to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic. A post shared by NBA (@nba) on Mar 20, 2020 at 10:22am PDT
View this post on Instagram
View this post on Instagram
Introducing #NBATogether, a global community and social engagement campaign that aims to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic.
A post shared by NBA (@nba) on Mar 20, 2020 at 10:22am PDT
Here’s some more information on the program and other initiatives the NBA is doing as part of the “NBA Together” campaign (info from the NBA):
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The site features resources to reduce coronavirus risk with guidance from the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), former U.S. Surgeon General Vivek Murthy and local and federal health experts.
The NBA and WNBA will continue to use the influential voices of players, coaches and legends through public service announcements to inform fans on the best ways to stay safe and healthy in both their body and mind as the world faces the rapidly changing and evolving pandemic.
The NBA is calling on players, fans and the general public to share ways they are supporting friends, families and communities by posting photos and videos with the hashtag #NBATogether on Twitter, Instagram, Facebook and TikTok. These acts can include teaching virtual classes, buying groceries for neighbors in need or donating supplies. Visit cares.nba.com/actsofcaring to learn more.
The program features at-home basketball skills and drills that promote physical activity and character development and can be completed individually and in limited space. It also includes curated content and messages from NBA and WNBA players to inspire boys and girls around the world to stay active in a healthy and safe way. The program will feature daily posts on the @jrnba social media channels (Twitter, Instagram, Facebook, YouTube) and NBA digital properties across the globe, and integration with NBA technology partner and mobile basketball training application HomeCourt.
In addition to “Jr. NBA at Home,” the NBA will engage education and wellness partners, such as Discovery Education, Scholastic Inc. and NBA Math Hoops, to promote existing resources for students and parents that have been adapted for at-home learning. NBA personalities and educators will create short virtual lessons that will make learning at home fun.
And in an effort to combat the higher levels of anxiety and stress during these uncertain times, the NBA, in partnership with Kaiser Permanente and Headspace, will provide mental wellness and resiliency resources and tools to encourage fans to be mindful of their mental wellness and the wellbeing of those around them.
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