The craft beer bandwagon keeps on rolling. With big names like Dunkin’, IHOP, and even Blockbuster hopping on the trend and creating their own brews, there’s a beer for nearly every occasion—and every brand. Planters is the most recent player to release a themed draft: The nut brand teamed up with Chicago-area craft brewery Noon Whistle to release a new beer called Mr. IPA-Nut (a nod to the Planters mascot, Mr. Peanut).
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Kraft Heinz director of marketing Ashley Tople told the Chicago Tribune that the company, which has an office in Chicago, wanted to choose a local brewery to collaborate with on the beer creation process. Noon Whistle brewer and co-founder Paul Kreiner pitched several nut-themed brews, including stouts, peanut brittle ales, and imperial ales. At first an IPA seemed like a far-fetched idea because of the beer’s fruity and bitter taste, but Kreiner welcomed the challenge. What he and Planters came up with is a combination of the brand’s honey roasted peanuts, peanut powder, and Citra hops that together make a citrusy IPA with a salty finish.
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“It would have been easy to make a great stout or porter with nuts, but Planters wanted to prove that nuts go great with any style beer,” Michael Condon, owner of Noon Whistle, said in a statement. “We took their Honey Roasted Peanuts and made a great IPA that highlights both hops and peanuts.” Mr. IPA-Nut will be released on October 27, which is also National American Beer Day, and will be available for purchase at Noon Whistle and Chicago-based beer retailers.
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The craft beer bandwagon keeps on rolling. With big names like Dunkin’, IHOP, and even Blockbuster hopping on the trend and creating their own brews, there’s a beer for nearly every occasion—and every brand. Planters is the most recent player to release a themed draft: The nut brand teamed up with Chicago-area craft brewery Noon Whistle to release a new beer called Mr. IPA-Nut (a nod to the Planters mascot, Mr. Peanut).
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Read article
In order to view the video, please allow Manage Cookies
Dunkin’ and Harpoon Brewery Team Up to Release a New Fall-Inspired Beer
Read article
Dunkin’ and Harpoon Brewery Team Up to Release a New Fall-Inspired Beer
Kraft Heinz director of marketing Ashley Tople told the Chicago Tribune that the company, which has an office in Chicago, wanted to choose a local brewery to collaborate with on the beer creation process. Noon Whistle brewer and co-founder Paul Kreiner pitched several nut-themed brews, including stouts, peanut brittle ales, and imperial ales. At first an IPA seemed like a far-fetched idea because of the beer’s fruity and bitter taste, but Kreiner welcomed the challenge. What he and Planters came up with is a combination of the brand’s honey roasted peanuts, peanut powder, and Citra hops that together make a citrusy IPA with a salty finish.
The 50 Best Craft Beers in the United States
Read article
“It would have been easy to make a great stout or porter with nuts, but Planters wanted to prove that nuts go great with any style beer,” Michael Condon, owner of Noon Whistle, said in a statement. “We took their Honey Roasted Peanuts and made a great IPA that highlights both hops and peanuts.”
The 50 Best Craft Beers in the United States
Read article
The 50 Best Craft Beers in the United States
Mr. IPA-Nut will be released on October 27, which is also National American Beer Day, and will be available for purchase at Noon Whistle and Chicago-based beer retailers.
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