In unexpected corporate rivalry news, Patagonia has filed a suit against AB InBev, the parent company of Budweiser, for selling a beer that “bears its name and evokes” the adventure apparel brand’s logo, according to CNN. In the suit, which was filed earlier this week, Patagonia alleges that Anheuser-Busch is using their name and “aesthetic” to market and sell its beer. Patagonia itself started brewing their own beer in 2016, which the company claims has only added to the confusion about Anheuser-Busch’s beer.

The 44 American Brands That Defined the Way We Dress Today

Read article

“In short, AB has done everything possible to make it appear as though this PATAGONIA beer is sold by Patagonia,” the suit reads. “AB InBev has gone as far as creating a logo that is strikingly similar to Patagonia’s famous mountain silhouette logo that has appeared continuously for decades on millions of products.” The company claims that the AB InBev Patagonia beer has a similar logo to the Patagonia brand, both of which include silhouettes of mountains. Along with the look, Patagonia claims AB InBev is also using Patagonia’s reputation as an environmentally conscious company to confuse consumers.

Patagonia’s Fight for Public Lands

Read article

The suit says that AB InBev “tried to connect its beer with environmental conservation by claiming to plant a tree for each case of beer sold, an initiative that Patagonia would welcome but for the fact that AB is clearly attempting to copy Patagonia’s famous brand identity to confuse consumers.” In the suit, Patagonia asks the federal court in California “recognize that AB InBev has infringed on and diluted its trademark and engaged in unfair competition,” according to CNBC. As part of the suit, Patagonia is also asking “AB InBev repay its lost profits, any profits gained by the brewer’s Patagonia beer, punitive damages and attorney fees.” AB InBev was previously only selling the Patagonia beer in Argentina, but has recently brought it to the United States.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!

More News

					Highland Park 54 Year Old Is Among Best Scotch Releases of 2023					



					The Rambler 10 Oz Lowball From YETI is a Must Own					



					Best Bars in Mexico City for Low-key Cocktail Lounges and Mezcal Shrines					



					Class It Up With The International Mountains Whiskey Glasses					



					Best Beers You Should Be Drinking Now					



					Uncle Nearest Whiskey Lineup Is Rapidly Expanding					


			All Stories

More Videos

							The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More							





							Here's the Difference Between Bourbon and Whiskey							





							Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City

In unexpected corporate rivalry news, Patagonia has filed a suit against AB InBev, the parent company of Budweiser, for selling a beer that “bears its name and evokes” the adventure apparel brand’s logo, according to CNN.

In the suit, which was filed earlier this week, Patagonia alleges that Anheuser-Busch is using their name and “aesthetic” to market and sell its beer. Patagonia itself started brewing their own beer in 2016, which the company claims has only added to the confusion about Anheuser-Busch’s beer.

The 44 American Brands That Defined the Way We Dress Today

Read article

“In short, AB has done everything possible to make it appear as though this PATAGONIA beer is sold by Patagonia,” the suit reads. “AB InBev has gone as far as creating a logo that is strikingly similar to Patagonia’s famous mountain silhouette logo that has appeared continuously for decades on millions of products.”

The 44 American Brands That Defined the Way We Dress Today

Read article

The 44 American Brands That Defined the Way We Dress Today

The company claims that the AB InBev Patagonia beer has a similar logo to the Patagonia brand, both of which include silhouettes of mountains. Along with the look, Patagonia claims AB InBev is also using Patagonia’s reputation as an environmentally conscious company to confuse consumers.

Patagonia’s Fight for Public Lands

Read article

The suit says that AB InBev “tried to connect its beer with environmental conservation by claiming to plant a tree for each case of beer sold, an initiative that Patagonia would welcome but for the fact that AB is clearly attempting to copy Patagonia’s famous brand identity to confuse consumers.”

Patagonia’s Fight for Public Lands

Read article

Patagonia’s Fight for Public Lands

In the suit, Patagonia asks the federal court in California “recognize that AB InBev has infringed on and diluted its trademark and engaged in unfair competition,” according to CNBC. As part of the suit, Patagonia is also asking “AB InBev repay its lost profits, any profits gained by the brewer’s Patagonia beer, punitive damages and attorney fees.”

AB InBev was previously only selling the Patagonia beer in Argentina, but has recently brought it to the United States.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!

More News

					Highland Park 54 Year Old Is Among Best Scotch Releases of 2023					



					The Rambler 10 Oz Lowball From YETI is a Must Own					



					Best Bars in Mexico City for Low-key Cocktail Lounges and Mezcal Shrines					



					Class It Up With The International Mountains Whiskey Glasses					



					Best Beers You Should Be Drinking Now					



					Uncle Nearest Whiskey Lineup Is Rapidly Expanding					


			All Stories

More Videos

							The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More							





							Here's the Difference Between Bourbon and Whiskey							





							Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City

More News

					Highland Park 54 Year Old Is Among Best Scotch Releases of 2023					



					The Rambler 10 Oz Lowball From YETI is a Must Own					



					Best Bars in Mexico City for Low-key Cocktail Lounges and Mezcal Shrines					



					Class It Up With The International Mountains Whiskey Glasses					



					Best Beers You Should Be Drinking Now					



					Uncle Nearest Whiskey Lineup Is Rapidly Expanding					


			All Stories

More Videos

							The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More							





							Here's the Difference Between Bourbon and Whiskey							





							Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City

More News

					Highland Park 54 Year Old Is Among Best Scotch Releases of 2023					



					The Rambler 10 Oz Lowball From YETI is a Must Own					



					Best Bars in Mexico City for Low-key Cocktail Lounges and Mezcal Shrines					



					Class It Up With The International Mountains Whiskey Glasses					



					Best Beers You Should Be Drinking Now					



					Uncle Nearest Whiskey Lineup Is Rapidly Expanding					


			All Stories

More Videos

							The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More							





							Here's the Difference Between Bourbon and Whiskey							





							Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City

More Videos

							The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More							





							Here's the Difference Between Bourbon and Whiskey							





							Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City

More Videos

							The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More							





							Here's the Difference Between Bourbon and Whiskey							





							Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City