The NBA season is almost here, and it can’t come soon enough for its fans—and for its players. Following a ridiculously exciting season that culminated with the Golden State Warriors winning the NBA title, the league has released the newest chapter of its “This Is Why We Play” campaign. The new set of videos gets fans ready for the NBA season by showing off the people that are responsible for making it happen. Yes, that includes the superstars on the court—but it also includes the employees in every arena behind the scenes, and even the fans themselves. The first video, “Tipping Off 2017,” shows off ageless wonder Vince Carter working out at 40 years old to get ready for the season, and highlights the record-setting performance of 2016-17 NBA MVP Russell Westbrook, while wondering if he could be even better this year: https://youtube.com/watch?v=UcB1hzo8Xo8 Another video in the series shows one reason why the Golden State Warriors have such an amazing home court advantage at Oracle Arena:
The NBA also put a spotlight on Mexico City, where the league has played games for more than 20 years:
The NBA season tips off on October 17, with the Cleveland Cavaliers hosting the Boston Celtics.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
More News
Celebrating the Underrated Genius of Riviera Country Club
Tiger Woods Will Make His First Start of the Year at the Genesis Invitational
Racing Legend Travis Pastrana to Make 2023 Daytona 500 Attempt
Training Secrets That Keep Jon Rahm a Powerhouse on the PGA Tour
The Best Prop Bets for Super Bowl LVII
Everything You Need to Know About the Rolex Series
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
The NBA season is almost here, and it can’t come soon enough for its fans—and for its players.
Following a ridiculously exciting season that culminated with the Golden State Warriors winning the NBA title, the league has released the newest chapter of its “This Is Why We Play” campaign.
The new set of videos gets fans ready for the NBA season by showing off the people that are responsible for making it happen. Yes, that includes the superstars on the court—but it also includes the employees in every arena behind the scenes, and even the fans themselves.
The first video, “Tipping Off 2017,” shows off ageless wonder Vince Carter working out at 40 years old to get ready for the season, and highlights the record-setting performance of 2016-17 NBA MVP Russell Westbrook, while wondering if he could be even better this year:
https://youtube.com/watch?v=UcB1hzo8Xo8
Another video in the series shows one reason why the Golden State Warriors have such an amazing home court advantage at Oracle Arena:
The NBA also put a spotlight on Mexico City, where the league has played games for more than 20 years:
The NBA season tips off on October 17, with the Cleveland Cavaliers hosting the Boston Celtics.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
More News
Celebrating the Underrated Genius of Riviera Country Club
Tiger Woods Will Make His First Start of the Year at the Genesis Invitational
Racing Legend Travis Pastrana to Make 2023 Daytona 500 Attempt
Training Secrets That Keep Jon Rahm a Powerhouse on the PGA Tour
The Best Prop Bets for Super Bowl LVII
Everything You Need to Know About the Rolex Series
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More News
Celebrating the Underrated Genius of Riviera Country Club
Tiger Woods Will Make His First Start of the Year at the Genesis Invitational
Racing Legend Travis Pastrana to Make 2023 Daytona 500 Attempt
Training Secrets That Keep Jon Rahm a Powerhouse on the PGA Tour
The Best Prop Bets for Super Bowl LVII
Everything You Need to Know About the Rolex Series
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More News
Celebrating the Underrated Genius of Riviera Country Club
Tiger Woods Will Make His First Start of the Year at the Genesis Invitational
Racing Legend Travis Pastrana to Make 2023 Daytona 500 Attempt
Training Secrets That Keep Jon Rahm a Powerhouse on the PGA Tour
The Best Prop Bets for Super Bowl LVII
Everything You Need to Know About the Rolex Series
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
