It’s the time of year when guys who have never explored their facial-hair options get brave. A four-week commitment — how hard could that be? Hard, perhaps not, but a challenge nonetheless: The average guy has somewhere between 10,000 and 20,000 hair follicles on his face — and once they start sprouting, keeping them tidy takes a little planning. Here’s everything you need to know for growing a beard.

ALSO: Best Beard Oils to Tame Your Beard

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ALSO: Best Beard Oils to Tame Your Beard

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ALSO: Best Beard Oils to Tame Your Beard

Follow these 8 rules for growing a fuller beard to make you look even more attractive:

1. Expect the Ugly

For guys growing out their beard for the first time this month, get ready for what Neville Hall, founder of Bold Beardsmen, calls the ugly phase. “Your facial hair might grow patchy, uneven, and not yet have a defined growth pattern that compliments your jawline,” Hall cautions.

This Caveman look is not exactly attractive, but the worst of it is over after seven to 10 days. In the meantime, comb your hair, dress sharp, and brush your teeth so your boss doesn’t think you’re on a week-long bender.

MORE: 12 Beard Trimmers That Give Good Buzz

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2. Do Not Touch

You will want to scratch. And rub. And shave the whole itchy mess off, or at least give it some definition. It’s time to flex that willpower of yours. “A first-time grower might rush to touch up his lines, but it’s best to resist over-shaping your beard until you can see the full potential of its fullness,” advises Hall.

MORE: 12 Beard Trimmers That Give Good Buzz

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MORE: 12 Beard Trimmers That Give Good Buzz

It will also help you get a better understanding of your hair type and growth pattern. How long before busting out the trimmer? Says Hall, “for most guys, a general rule of thumb is to wait about four weeks before attempting to sculpt their beards.”

3. Practice Awesome Skin Hygiene

Believe it or not, for many men, the act of cleansing their face is intricately tied to the routine of shaving. No shave, no wash. But the grime builds up, clogging pores and exacerbating irritation.

Follow with a daily moisturizer on all areas of your face, particularly along the beard line where the itchy sensation can be at its worst.

4. Lube Your Whiskers

By the end of week two and into week three, your hair growth will start to resemble an actual beard. Time to start treating it like one. “Poor beard maintenance leads to dandruff, split ends, and dry, irritated skin,” says Hall.

“Moisturizing and treating your beard is essential for full and healthy growth.” For first-timers or anyone with sensitive skin, look for natural lubricants that will give your beard a clean, soft texture while coating it with nutrients.

To use, first massage a dab of the balm into your scruff, aiming to coat the skin beneath (more or less easy depending on the thickness of your growth).

Next, work a dime-size amount of oil up in your hands, then work your hands through your facial hair. The balm conditions the skin while the oil acts to enhance shine and lock in moisture.

5. Invest in a Quality Comb

“Using a wooden tooth comb helps spread your oil or balm evenly and smoothly across your face,” says Hall. “The wrong comb can damage your facial hair causing split ends and entangled, rough patches in your beard.”

6. Know Your Face

So you’ve got a little hair. Maybe more than a little. And you want to do something memorable with it. That’s cool. But first, know the landscape on which you are carving your design.

That’s a fancy way of saying, figure out if the look you want works with the head you’ve got. “Understanding the shape of your face will inform you on how to trim your beard,” says Hall.

A round face, for instance, looks a little silly with a long, pointed beard (ice-cream cone?) while a long, narrow profile does well with a shorter, full shape for balance.

For first-timers, advises Hall, stick with a simple oval shape that looks good on almost everyone and is hard to mess up.

7. Add Shape

Define your cheek line by trimming as high as possible for a clean and crisp look. Finally, “visit the upper mustache lip just under the nose and guide over your clippers with a pair of mustache scissors to keep a tight control on your trim,” says Hall.

8. Then Add Character

There’s no guarantee that at the end of November you’ll be keeping your beard. But if you love it, now you need to decide what it will look like for the long haul. “Choosing the right long-term beard style is based on the lengthiness of your hair, shape of your face, and your specific facial hair type,” says Hall.

Coarse and curly are going to require different maintenance than naturally straight or wavy hair. Fuller beards require the least amount of maintenance, but it can take up to four months to reach this status, says Hall.

Want the full look without the wait? “A trick that helps give flare to this style is growing out your ‘under beard,’ ” he says.

“This makes your beard look fuller while requiring less maintenance for hair under your chin and neck, two very sensitive areas that are susceptible to skin irritation and razor bumps.” And finally, when in doubt, ask your barber.

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