How Brita Can Help You Drink More Water And Save The Planet

This content is brought to you by In this golden age of design-minded water bottles, it can, apparently, be difficult to remember to use one in your own kitchen: A staggering 60 percent of single-use bottled water is consumed at home, a surprising statistic when one would think it’d be easier and cheaper to pour H2O into your favorite glass or reusable bottle. Not only does that in-home plastic pile up, the U.S. recycling rate for plastic is a paltry 23 percent. There are significant emissions build up in the creation and transportation of plastic water bottles, too. Manufacturing the 38 billion water bottles Americans consume each year requires the equivalent of 17 million barrels of oil annually, according to the Pacific Institute, which is enough to fuel 1.3 million cars for a year.

Alexandra Ribeiro / EyeEm / Getty Images As we sit on the cusp of an unbearably hot, plastic-laden Earth with 11 years of opportunity left to stave off climate-change disaster, our individual choices matter more than ever. Nixing bottled water from your home can have a big impact at the aggregate level, slashing digits from the overall consumption of plastic bottles in the U.S. One of the most eco-friendly, healthiest, and easiest ways to cut out plastic is with a durable water filter—like the Brita Longlast. With a lifespan of six months, the Longlast works up to three times longer than a standard filter, using activated carbon to strip out chlorine taste and odor, as well as potential contaminants in local water supplies, including cadmium, mercury, asbestos, and benzene.

The Brita Pitcher With Longlast Filter helps you quench your thirst while slashing your plastic waste. Courtesy of Brita By pledging to buy zero single-use plastic water bottles and swigging water made just as great-tasting through the use of a filter, you’ll help the effort in making our oceans cleaner. At the rate we’re hurling single-use plastics into sea, by 2050 there may be more plastic than fish, by weight, in the water. Every Brita Longlast eliminates the equivalent of 900 bottles. Plastic reduction is one do-no-harm appeal of a Brita Longlast, but the other is more personal: with clean, cold, filtered water sitting in the fridge, it’s really easy to drink more of it. Staying hydrated is a simple, but often overlooked, aspect of physical and mental health that ensures your whole system is working optimally. Proper hydration contributes to lubricated joints, regulates body temperature, keeps kidneys flushed, and helps in absorbing nutrients and muscle recovery. Even the ultimate skincare regimen is naught without proper hydration. Dry skin is not only less resilient, but more prone to wrinkling. So as marketing geniuses concoct new ways to sell water at 222 times the markup as tap, here are a few easy tips to say no to the plastic bottle and reach for the fridge.

Mark the pitcher to figure out how much water you should drink by noon, 5 p.m., and 10 p.m. Assuming you’re working with something like a Brita 10-cup pitcher, divide it into quarters, give or take. Use an app, like Water Logged. Use your phone timer: Set an alarm to take a water break. If you notice signs of dehydration, hit the fridge more often. Swig a glass at the start of every meal. Every time you need to wait for something, drink. Try to finish a glass whenever you’re waiting for your coffee to brew, pasta water to boil, or conference call to start.

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In this golden age of design-minded water bottles, it can, apparently, be difficult to remember to use one in your own kitchen: A staggering 60 percent of single-use bottled water is consumed at home, a surprising statistic when one would think it’d be easier and cheaper to pour H2O into your favorite glass or reusable bottle.

Not only does that in-home plastic pile up, the U.S. recycling rate for plastic is a paltry 23 percent. There are significant emissions build up in the creation and transportation of plastic water bottles, too. Manufacturing the 38 billion water bottles Americans consume each year requires the equivalent of 17 million barrels of oil annually, according to the Pacific Institute, which is enough to fuel 1.3 million cars for a year.

As we sit on the cusp of an unbearably hot, plastic-laden Earth with 11 years of opportunity left to stave off climate-change disaster, our individual choices matter more than ever. Nixing bottled water from your home can have a big impact at the aggregate level, slashing digits from the overall consumption of plastic bottles in the U.S.

One of the most eco-friendly, healthiest, and easiest ways to cut out plastic is with a durable water filter—like the Brita Longlast. With a lifespan of six months, the Longlast works up to three times longer than a standard filter, using activated carbon to strip out chlorine taste and odor, as well as potential contaminants in local water supplies, including cadmium, mercury, asbestos, and benzene.

By pledging to buy zero single-use plastic water bottles and swigging water made just as great-tasting through the use of a filter, you’ll help the effort in making our oceans cleaner. At the rate we’re hurling single-use plastics into sea, by 2050 there may be more plastic than fish, by weight, in the water. Every Brita Longlast eliminates the equivalent of 900 bottles.

Plastic reduction is one do-no-harm appeal of a Brita Longlast, but the other is more personal: with clean, cold, filtered water sitting in the fridge, it’s really easy to drink more of it. Staying hydrated is a simple, but often overlooked, aspect of physical and mental health that ensures your whole system is working optimally. Proper hydration contributes to lubricated joints, regulates body temperature, keeps kidneys flushed, and helps in absorbing nutrients and muscle recovery. Even the ultimate skincare regimen is naught without proper hydration. Dry skin is not only less resilient, but more prone to wrinkling.

So as marketing geniuses concoct new ways to sell water at 222 times the markup as tap, here are a few easy tips to say no to the plastic bottle and reach for the fridge.

Mark the pitcher to figure out how much water you should drink by noon, 5 p.m., and 10 p.m. Assuming you’re working with something like a Brita 10-cup pitcher, divide it into quarters, give or take.
Use an app, like Water Logged.
Use your phone timer: Set an alarm to take a water break. If you notice signs of dehydration, hit the fridge more often.
Swig a glass at the start of every meal.
Every time you need to wait for something, drink. Try to finish a glass whenever you’re waiting for your coffee to brew, pasta water to boil, or conference call to start.

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