Just in time for the holiday season, Casio G-Shock has released a brand new timepiece, one that can help give you an instant style upgrade. The company has collaborated with rapper A$AP Ferg on a limited edition watch, based on the original GA110 model. A$AP Ferg is continuing to ride high after his chart-topping album Still Striving in 2017, and after his popular track “Plain Jane” went double platinum. After performing at the G-SHOCK 35th Anniversary event last year, A$AP Ferg and the company started working on ways to collaborate.

11 Rugged and Refined Pieces of Gear and Accessories for Everyone on Your List

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For this piece, A$AP Ferg helped design the style and function, which features a clear resin band and bezel with blue, red and yellow accents on the dial face. The watch also features A$AP Ferg’s signature on the band loop and case back. The watch comes in a custom limited-edition packaging. “G-SHOCK is legendary and I’m so excited to introduce this watch to the world,” said A$AP Ferg in a press release. “I really enjoyed the collaborative design process and I think my fans are going to love the result.”

G-Shock A$AP Ferg went back to his younger days—when he was a major fan of the G-SHOCK brand—for his major inspiration for the watch. “When I sat down to design my G-SHOCK watch, I kept thinking about how watches work,” said A$AP Ferg in regards to the inspiration behind the timepiece. “It brought me back to a memory I didn’t realize I had: my Aunt Kim’s bedroom telephone. It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful.” The new A$AP Ferg collaboration, the GA110FRG-7A, will retail at $150 and will launch exclusively at Dover Street Market New York and Los Angeles on Friday, November 30th. There also will be a pop-up signing with A$AP Ferg at the Dover Street Market New York City location on the evening of November 30th.

The timepiece will then be available for purchase beginning in December 1, 2018 at G-SHOCK authorized retailers including Macy’s, G-SHOCK Soho Store, and gshock.com. Featuring an expanded case size and large anti-skid buttons for easier accessibility, the GA110FRG-7A also boasts premium features such as a speed indicator and mute function.

G-Shock Some of the features and specifications of some the watches, courtesy of Casio G-SHOCK, include:

200M water resistance and shock resistance Speed indicator Magnetic resistance Auto LED/Flash alert 4 daily alarms World time (29 TZ & 48 cities) Target alarm 1/1000th stopwatch and countdown timer Full auto calendar 12/24 Hr formats

G-Shock

G-Shock

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Just in time for the holiday season, Casio G-Shock has released a brand new timepiece, one that can help give you an instant style upgrade. The company has collaborated with rapper A$AP Ferg on a limited edition watch, based on the original GA110 model.

A$AP Ferg is continuing to ride high after his chart-topping album Still Striving in 2017, and after his popular track “Plain Jane” went double platinum. After performing at the G-SHOCK 35th Anniversary event last year, A$AP Ferg and the company started working on ways to collaborate.

11 Rugged and Refined Pieces of Gear and Accessories for Everyone on Your List

Read article

For this piece, A$AP Ferg helped design the style and function, which features a clear resin band and bezel with blue, red and yellow accents on the dial face. The watch also features A$AP Ferg’s signature on the band loop and case back. The watch comes in a custom limited-edition packaging.

11 Rugged and Refined Pieces of Gear and Accessories for Everyone on Your List

Read article

11 Rugged and Refined Pieces of Gear and Accessories for Everyone on Your List

“G-SHOCK is legendary and I’m so excited to introduce this watch to the world,” said A$AP Ferg in a press release. “I really enjoyed the collaborative design process and I think my fans are going to love the result.”

A$AP Ferg went back to his younger days—when he was a major fan of the G-SHOCK brand—for his major inspiration for the watch.

“When I sat down to design my G-SHOCK watch, I kept thinking about how watches work,” said A$AP Ferg in regards to the inspiration behind the timepiece. “It brought me back to a memory I didn’t realize I had: my Aunt Kim’s bedroom telephone. It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful.”

The new A$AP Ferg collaboration, the GA110FRG-7A, will retail at $150 and will launch exclusively at Dover Street Market New York and Los Angeles on Friday, November 30th. There also will be a pop-up signing with A$AP Ferg at the Dover Street Market New York City location on the evening of November 30th.

The timepiece will then be available for purchase beginning in December 1, 2018 at G-SHOCK authorized retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

Featuring an expanded case size and large anti-skid buttons for easier accessibility, the GA110FRG-7A also boasts premium features such as a speed indicator and mute function.

Some of the features and specifications of some the watches, courtesy of Casio G-SHOCK, include:

  • 200M water resistance and shock resistance
  • Speed indicator
  • Magnetic resistance
  • Auto LED/Flash alert
  • 4 daily alarms
  • World time (29 TZ & 48 cities)
  • Target alarm
  • 1/1000th stopwatch and countdown timer
  • Full auto calendar
  • 12/24 Hr formats

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!

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