American corporations seem to be in rebrand mode these days, and Dunkin’ Donuts has joined companies like IHOP (which briefly changed its name to IHOb), in experimenting with a new name: The company announced yesterday that it will lose the “Donuts” and shorten its name to Dunkin’ in stores and online. The name change will officially happen in January 2019, although The New York Times reports that some of the company’s coffee-and-donut outposts have already debuted the new branding.
IHOP Brews Pumpkin Pancake Stout With Buttermilk Pancake Mix
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Rest assured, this does not mean that Dunkin’ will no longer serve donuts. Instead, the company is looking to redefine itself as a “beverage-led, on-the-go brand,” according to the press release. The rebrand coincides with other changes you may have noticed at your beloved local DD, including new menu items like cold brew coffee and “donut fries.” The name aligns more closely with what really makes America run—caffeine—and moves away from donuts, which, delicious though they are, might actually make us sad.
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Dunkin’ plans to roll out the new name on advertisements, packaging, and its website starting on January 1st, and change the signage on new and remodeled stores following that. In order to view the video, please allow Manage Cookies
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American corporations seem to be in rebrand mode these days, and Dunkin’ Donuts has joined companies like IHOP (which briefly changed its name to IHOb), in experimenting with a new name: The company announced yesterday that it will lose the “Donuts” and shorten its name to Dunkin’ in stores and online. The name change will officially happen in January 2019, although The New York Times reports that some of the company’s coffee-and-donut outposts have already debuted the new branding.
IHOP Brews Pumpkin Pancake Stout With Buttermilk Pancake Mix
Read article
Rest assured, this does not mean that Dunkin’ will no longer serve donuts. Instead, the company is looking to redefine itself as a “beverage-led, on-the-go brand,” according to the press release. The rebrand coincides with other changes you may have noticed at your beloved local DD, including new menu items like cold brew coffee and “donut fries.” The name aligns more closely with what really makes America run—caffeine—and moves away from donuts, which, delicious though they are, might actually make us sad.
IHOP Brews Pumpkin Pancake Stout With Buttermilk Pancake Mix
Read article
IHOP Brews Pumpkin Pancake Stout With Buttermilk Pancake Mix
The Best New Cold-Brew Coffee Makers
Read article
Dunkin’ plans to roll out the new name on advertisements, packaging, and its website starting on January 1st, and change the signage on new and remodeled stores following that.
The Best New Cold-Brew Coffee Makers
Read article
The Best New Cold-Brew Coffee Makers
In order to view the video, please allow Manage Cookies
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
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Class It Up With The International Mountains Whiskey Glasses
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