Budweiser has totally spaced out. The company announced an ambitious plan to brew beer on Mars at this year’s South by Southwest festival. And next month, the brewer is actually going to make it happen. Barley will be sent to the International Space Station and studied in the galactic environment. Bud is specifically interested in how beer ingredients work in microgravity.
Why One Ex-Budweiser Exec Is Investing in Weed
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Two barley experiments will be conducted with SpaceX’s next cargo supply mission. Launch will take place on December 4th from Cape Canaveral in Florida. 20 barley seeds will be shot into space and remain there for 30 days, then come back down to be studied by Budweiser’s innovation team. Check out the full report here.
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Budweiser has totally spaced out.
The company announced an ambitious plan to brew beer on Mars at this year’s South by Southwest festival. And next month, the brewer is actually going to make it happen. Barley will be sent to the International Space Station and studied in the galactic environment. Bud is specifically interested in how beer ingredients work in microgravity.
Why One Ex-Budweiser Exec Is Investing in Weed
Read article
Two barley experiments will be conducted with SpaceX’s next cargo supply mission. Launch will take place on December 4th from Cape Canaveral in Florida. 20 barley seeds will be shot into space and remain there for 30 days, then come back down to be studied by Budweiser’s innovation team.
Why One Ex-Budweiser Exec Is Investing in Weed
Read article
Why One Ex-Budweiser Exec Is Investing in Weed
Check out the full report here.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
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Highland Park 54 Year Old Is Among Best Scotch Releases of 2023
The Rambler 10 Oz Lowball From YETI is a Must Own
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Class It Up With The International Mountains Whiskey Glasses
Best Beers You Should Be Drinking Now
Uncle Nearest Whiskey Lineup Is Rapidly Expanding
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More News
Highland Park 54 Year Old Is Among Best Scotch Releases of 2023
The Rambler 10 Oz Lowball From YETI is a Must Own
Best Bars in Mexico City for Low-key Cocktail Lounges and Mezcal Shrines
Class It Up With The International Mountains Whiskey Glasses
Best Beers You Should Be Drinking Now
Uncle Nearest Whiskey Lineup Is Rapidly Expanding
All Stories
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More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City