Adidas Hockey and EA Sports have teamed up to bring a new look to the ice. The two sides have created a new campaign around the EA Sports NHL 20 game, partnering with athletes Kyle Lowry, Adam Thielen and JuJu Smith-Schuster on a new collection of footwear and apparel.
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The special-edition collection features the three athletes outside the hockey world and the pieces for each were inspired by the athlete’s favorite places and things from their cities, like Thielen’s, which is inspired by his favorite restaurant, the Bar Down Lounge. As part of the campaign, the three athletes are featured as playable characters in NHL ONES Now, and the apparel in-game from that includes hoodies, jerseys and skates. Out in the real world, select pieces of the apparel are available on Adidas.com and show off the personality and style from each of the athletes.
View this post on Instagram
Barn. Hardwood. Gridiron. Three worlds collide as we partner with @easportsnhl to launch three superstar inspired capsule collections both in CHEL and in reality. Stay tuned 👀 @kyle_lowry7 @juju @athielen19 – – – #Hockey #adidasHockey #NHL20 #teamadidas A post shared by adidas Hockey (@adidashockey) on Nov 7, 2019 at 9:00am PST
As part of the campaign, each of the athletes helped put together the special-edition footwear and apparel, including shirts, sweatshirts, cleats, footwear, and more. Check out more on Adidas.com.
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Adidas Here are more details on what each athlete is bringing, courtesy of Adidas:
Reigning NBA Champion and star point guard for the Toronto Raptors, Kyle Lowry brings “Syrup Shack” to NHL® 20. A combination of the throwback Toronto Raptors uniforms and the guard’s love for pancakes as his pre-game meal inspired this iconic look Pittsburgh Steelers wide receiver JuJu Smith-Schuster is known both for his dominance on the field, along with his vibrant personality and fashion sense off it. Inspired by the Steel City where JuJu has become a local icon, “Scooper Stars” represents the 3-river city and 3-stripe life. Star wide receiver Adam Thielen of the Minnesota Vikings is known for grilling secondaries, just like some of the best steaks that come out of Minneapolis and brings his love for steaks to the World of CHEL with the “Bar Down Lounge.” Paying homage to one of his favorite restaurants, the nameplate on his jersey reads “T-Bone” in honor of the butter knife steak Adam frequently orders.
View this post on Instagram
Got ice in my veins 🥶🥶 Get your gear in #NHL20 🏒 @easportsnhl A post shared by JuJu Smith-Schuster (@juju) on Nov 7, 2019 at 12:50pm PST
Here are a few more looks at the collections:
Adidas
Adidas
Adidas
Adidas
Adidas
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
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Adidas Hockey and EA Sports have teamed up to bring a new look to the ice. The two sides have created a new campaign around the EA Sports NHL 20 game, partnering with athletes Kyle Lowry, Adam Thielen and JuJu Smith-Schuster on a new collection of footwear and apparel.
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Read article
The special-edition collection features the three athletes outside the hockey world and the pieces for each were inspired by the athlete’s favorite places and things from their cities, like Thielen’s, which is inspired by his favorite restaurant, the Bar Down Lounge. As part of the campaign, the three athletes are featured as playable characters in NHL ONES Now, and the apparel in-game from that includes hoodies, jerseys and skates. Out in the real world, select pieces of the apparel are available on Adidas.com and show off the personality and style from each of the athletes.
Harden Vol. 4: Here Are All the Stylish New Colorways From James Harden’s Next Adidas Collection
Read article
Harden Vol. 4: Here Are All the Stylish New Colorways From James Harden’s Next Adidas Collection
View this post on Instagram
Barn. Hardwood. Gridiron. Three worlds collide as we partner with @easportsnhl to launch three superstar inspired capsule collections both in CHEL and in reality. Stay tuned 👀 @kyle_lowry7 @juju @athielen19 – – – #Hockey #adidasHockey #NHL20 #teamadidas A post shared by adidas Hockey (@adidashockey) on Nov 7, 2019 at 9:00am PST
View this post on Instagram
View this post on Instagram
Barn. Hardwood. Gridiron. Three worlds collide as we partner with @easportsnhl to launch three superstar inspired capsule collections both in CHEL and in reality. Stay tuned 👀 @kyle_lowry7 @juju @athielen19 – – – #Hockey #adidasHockey #NHL20 #teamadidas
A post shared by adidas Hockey (@adidashockey) on Nov 7, 2019 at 9:00am PST
As part of the campaign, each of the athletes helped put together the special-edition footwear and apparel, including shirts, sweatshirts, cleats, footwear, and more. Check out more on Adidas.com.
NFL MVP Patrick Mahomes on His Go-To Workouts and How He Makes Those Crazy Sidearm Throws
Read article
Here are more details on what each athlete is bringing, courtesy of Adidas:
NFL MVP Patrick Mahomes on His Go-To Workouts and How He Makes Those Crazy Sidearm Throws
Read article
NFL MVP Patrick Mahomes on His Go-To Workouts and How He Makes Those Crazy Sidearm Throws
- Reigning NBA Champion and star point guard for the Toronto Raptors, Kyle Lowry brings “Syrup Shack” to NHL® 20. A combination of the throwback Toronto Raptors uniforms and the guard’s love for pancakes as his pre-game meal inspired this iconic look
- Pittsburgh Steelers wide receiver JuJu Smith-Schuster is known both for his dominance on the field, along with his vibrant personality and fashion sense off it. Inspired by the Steel City where JuJu has become a local icon, “Scooper Stars” represents the 3-river city and 3-stripe life.
- Star wide receiver Adam Thielen of the Minnesota Vikings is known for grilling secondaries, just like some of the best steaks that come out of Minneapolis and brings his love for steaks to the World of CHEL with the “Bar Down Lounge.” Paying homage to one of his favorite restaurants, the nameplate on his jersey reads “T-Bone” in honor of the butter knife steak Adam frequently orders.
View this post on Instagram
Got ice in my veins 🥶🥶 Get your gear in #NHL20 🏒 @easportsnhl A post shared by JuJu Smith-Schuster (@juju) on Nov 7, 2019 at 12:50pm PST
Got ice in my veins 🥶🥶 Get your gear in #NHL20 🏒 @easportsnhl
A post shared by JuJu Smith-Schuster (@juju) on Nov 7, 2019 at 12:50pm PST
Here are a few more looks at the collections:
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
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