Perfectly tousled hair is harder to attain than it looks. The only way to do it right is to come by it naturally. Creating it artificially requires product — or a day at the beach. But which product? Women have a bevy of “sea salt sprays” to choose from that give great bed head. But unless you can borrow your wife’s or girlfriend’s, it’s pretty much off-limits — most guys wouldn’t be caught dead with girly stuff in the medicine cabinet. There’s another, more serious problem with using salt spray: salt dehydrates hair, making it look dull and brittle over time. Nothing Hasselhoff-ian about that.

What else you should know: The product is the creation of Tyson Kennedy, founder of hairstyling mecca Cutler Brooklyn and front man for the band Steriogram. Which means he checks two boxes for being cool — and another (he grew up in New Zealand) for knowing about the beach. Trust him.  

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