Experimental whisky programs are all the rage right now as brands compete to keep the ever-shrinking attention span of consumers. Glenfiddich’s answer is Project XX, which assembled 20 whisky experts from around the world and asked each one to select a special cask of whisky from Glenfiddich’s stocks. After they’d each chosen a cask, Master Distiller Brian Kinsman blended them together and allowed them to marry. It’s hard not to talk about a project like this one as a symphony, especially when you have a room full of talents in need of some direction. Without that central command, you’d assume that a whisky ostensibly selected by 20 people would get a bit schizophrenic, and there’s an extent to which it is loud and at times a bit chaotic.
ALSO: The Coming Single Malt Scotch Drought
Read article
But Kinsman has done a nice job making sure all the “voices” are, if nothing else, in harmony. Oak and vanilla and hints of fruit are the main theme, though different elements of each will pop up as you enjoy. We’re not sure what the third project holds for Glenfiddich’s experimental line — 30 experts would probably be too many for a concept like this, and whisky by committee is the sort of hassle you don’t necessarily want to commit the hours to if you’re trying to keep new and exciting products coming out regularly. But with this bottle (at a surprising $80 price point) Glenfiddich Experimental Series is two for two, and deserves some shelf space of yours.
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Experimental whisky programs are all the rage right now as brands compete to keep the ever-shrinking attention span of consumers. Glenfiddich’s answer is Project XX, which assembled 20 whisky experts from around the world and asked each one to select a special cask of whisky from Glenfiddich’s stocks. After they’d each chosen a cask, Master Distiller Brian Kinsman blended them together and allowed them to marry.
It’s hard not to talk about a project like this one as a symphony, especially when you have a room full of talents in need of some direction. Without that central command, you’d assume that a whisky ostensibly selected by 20 people would get a bit schizophrenic, and there’s an extent to which it is loud and at times a bit chaotic.
ALSO: The Coming Single Malt Scotch Drought
Read article
But Kinsman has done a nice job making sure all the “voices” are, if nothing else, in harmony. Oak and vanilla and hints of fruit are the main theme, though different elements of each will pop up as you enjoy.
ALSO: The Coming Single Malt Scotch Drought
Read article
ALSO: The Coming Single Malt Scotch Drought
We’re not sure what the third project holds for Glenfiddich’s experimental line — 30 experts would probably be too many for a concept like this, and whisky by committee is the sort of hassle you don’t necessarily want to commit the hours to if you’re trying to keep new and exciting products coming out regularly. But with this bottle (at a surprising $80 price point) Glenfiddich Experimental Series is two for two, and deserves some shelf space of yours.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
More News
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The Rambler 10 Oz Lowball From YETI is a Must Own
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Class It Up With The International Mountains Whiskey Glasses
Best Beers You Should Be Drinking Now
Uncle Nearest Whiskey Lineup Is Rapidly Expanding
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Highland Park 54 Year Old Is Among Best Scotch Releases of 2023
The Rambler 10 Oz Lowball From YETI is a Must Own
Best Bars in Mexico City for Low-key Cocktail Lounges and Mezcal Shrines
Class It Up With The International Mountains Whiskey Glasses
Best Beers You Should Be Drinking Now
Uncle Nearest Whiskey Lineup Is Rapidly Expanding
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More News
Highland Park 54 Year Old Is Among Best Scotch Releases of 2023
The Rambler 10 Oz Lowball From YETI is a Must Own
Best Bars in Mexico City for Low-key Cocktail Lounges and Mezcal Shrines
Class It Up With The International Mountains Whiskey Glasses
Best Beers You Should Be Drinking Now
Uncle Nearest Whiskey Lineup Is Rapidly Expanding
All Stories
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The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
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The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
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